Payhip is one of the major e-commerce hosting platforms and offers a powerful online e-commerce store builder. Usually, we have two types of e-commerce platforms; namely hosted e-commerce platforms such as BigCommerce and Shopify, or self-hosted platforms like Magento and WooCommerce.
Payhip forms the bridge between both these platforms and makes it easier for retailers and small business owners to start their online ventures. In our Payhip review, we will closely look at the major features of Payhip and will also discuss several advantages the online store builder has to offer.
Interface and Ease of Use
A clean and usable interface is essential for any online e-commerce platform. Payhip offers a user-friendly interface and is extremely easy to use. Anyone selling digital products online for the first time can benefit a lot from the platform.
The sign-up process is fast and painless. Just enter your first name, email and the method for receiving payment and you’re ready to go. After completing sign-in, you can immediately start uploading your products. The intuitive interface shines here as well since you can add important details such as your desired price, the product’s category, sales description, the title and cover image.
The Payment Process
A modern online sales platform needs two important things. First, the payment process must be extremely easy for customers and product delivery must be quick. Secondly, the payment process should be fast, being as fast and efficient as possible.
Payment e-commerce platform gives you options for both those things. Your customers can check out easily with just a few clicks. They don’t have to navigate through a complex series of sales pages and deal with bugging email opt-ins every now and then. At the same time, the platform must be available through both, desktop and mobile.
Payhip lets you do all of this with ease and helps you establish a strong foundation for an online e-commerce business.
Perhaps one of the best features of Payhip is its exceptional affiliate program. Consumers place a lot of value on referrals from people they know. So much so, that they are 4 times more likely to buy an item after their friend refers it to them. Moreover, research has found that 77% of people consider buying products if someone they know recommends it to them.
Knowing this, Payhip has made its affiliate program readily available to all users. The entire process is extremely easy, all you must do is sign up to an affiliate program. Once you are done, your customers can easily get discounts and other benefits if their friends purchase the referred item.
This will also benefit you directly as you too will enjoy greater sales because of it. If you want to change the terms of your affiliate program, you can easily do that as well. Just open the marketing option from the dashboard and modify the affiliate program accordingly.
After you add all the items you want to sell, it’s time to outline the pricing structure and fill-in descriptions for all your products. Adding specific tags and keywords to their description makes it easier for customers to find the products they need. Therefore, doing that is very important.
Although you mainly have to concentrate on selling products after you are done with everything else, managing files, descriptions and sales data is not easy. Moreover, there is also the issue of piracy against your digital assets.
Payhip gives you and your sales team a clean and intuitive interface to manage everything easily. The dashboard not only lets you create sales pages easily but also manage all related files with little effort. All you must do is link products related to each other.
This will make customers aware of all related products and motivate them to buy related items after they have bought one product. At the same time, you can swap and remove files, making it easier to maintain live files with a click of a button.
Lack of Upsell Function
Upsell features are important for any e-commerce store. The lack of this important marketing tool restricts how well you can increase your store’s profitability. For those who are new to e-commerce, upselling is the practice of recommending your customers comparable but higher-priced items than the one they’re searching. This pushes them to buy a more high-valued item.
Providing options to purchase extra items on discount or giving supplementary product suggestions at the checkout page is essential to make any e-commerce campaign successful. Unfortunately, since Payhip lacks this feature, professional e-commerce store owners can’t use these features to grow their business.
Marketing and Promotions
Once you establish your e-commerce business, you must take it to the next level with the help of marketing and promotion. Although the platform has decent options for beginners, e-commerce veterans will be left wanting more.
The platform doesn’t have enough features to facilitate pay per click marketing. At the same time, the dashboard lacks advanced marketing features that many other e-commerce platforms give you in their marketing toolkit.
However, being able to integrate social media channels like YouTube, Instagram and Facebook can improve things a bit as they open a whole new avenue for social media marketing. With this platform, you can also start email marketing campaigns to promote your products online.
Payhip is an excellent e-commerce building platform for beginners and few other platforms provide this kind of usability to novices. Any small business owner can easily launch their business with Payhip for free.
However, the platform lacks some advanced features that experienced e-commerce sellers desire in their store. Plus, the lack of customization makes the platform one-dimensional. So as long as you’re happy with the available features, Payhip is the way to go.